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Food-shaped squishy toy concepts

KFC introduces Radar Lab’s exploration of soft-color toy designs and coordinated packaging. Get in touch to discuss a concept.

Discuss a concept
Contact KFC
Hands arranging color swatches and shape studies during a product-concept review.
Concept focus
Soft colors
Food-inspired forms
Ask about this concept
Design overview
Concept-led
design exploration
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
Explore concepts

Explore the concept catalogue

Review food-shaped squishy toy ideas and get in touch about the designs that interest your business.

Blank shape studies compared on a design desk.
Soft colors
Shape study

Food-shaped concepts

A visual starting point for a design discussion.

Request details
Design overview
Explore
Color chips selected beside an unmarked sketchbook.
Color
Form

Soft-color design

Explore the color and shape direction.

Ask about this concept
Design overview
A closer look
at the concept
Shape
Color

Packaging direction

Consider the concept and its presentation.

Inquire
Overview
Design details
for discussion
Sketch
Review

Concept review

A place to begin your product inquiry.

Ask a question
Design
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
Inquiry guide
What would you like to discuss?
Tell us which aspect of the concept interests your business.
Design
Discuss the shape
Color
Discuss the palette
Packaging
Discuss presentation
Inquiry
Send your questions
Blank folded-carton structures considered beside paper swatches.
Concept
Details

Packaging review

Explore the concept before starting a conversation.

Inquire
Overview
Abstract silhouette sketches in an open notebook.
Shape
Review

Form study

Consider the form, colors and presentation.

Get in touch
Design overview
Hands reviewing blank concept layouts across a table.
Shape
Study

Presentation inquiry

A visual direction to explore with our team.

Ask about color
Design overview
Paper, fabric and color references gathered for visual exploration.
Color
Study

Color exploration

Discuss the visual treatment and packaging.

Contact us
Design overview
Concept workflow

A clear route to a design discussion

Explore the design direction, review its presentation and send the questions relevant to your business.

Step 1
Explore
Design
:
Review

Start with the idea

Consider the food-shaped form and the visual direction behind it.

Step 2
Consider
Color
:
Packaging

Review the presentation

Look at how color and coordinated packaging contribute to the concept.

Review
Questions
Buyer
:
Inquiry

Ask what matters

Share the design or presentation questions most relevant to your business.

Step 4
Connect
Next
:
Steps

Continue the discussion

Use the inquiry form to describe your interest in the concept.

Explore
Start with the idea
Review
Review the presentation
Ask
Ask what matters
Connect
Continue the discussion
Explore the catalogue
Our focus

Food-shaped ideas,thoughtfully presented.

We started KFC to make specialty coffee feel less serious and a lot more human.

About the studio
Contact KFC
Concept studio

Food-shaped ideas

A design focus

Soft colors

Visual direction

Packaging ideas

Discuss details

Buyer questions

Welcome

Next step

Start a conversation
Thank you
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
Considered forms
Clear presentation
Concept focus
Packaging in view
Soft colors
Food-shaped ideas
Buyer inquiries
A closer look

Explore the thinking behind the concept

Move through the visual studies, then contact us about the details you would like to discuss.

A blank concept sheet placed in a presentation folder.
Step 1
Step 2
Review
Step 4
Study 1

Shape exploration

Start with the silhouette and the food-inspired visual idea.

#ShapeStudy
#ConceptReview
A blank concept sheet placed in a presentation folder.
Step 1
Step 2
Review
Step 4
Study 2

Color direction

Consider how the soft-color direction supports the overall presentation.

#ColorStudy
#VisualDirection
A blank concept sheet placed in a presentation folder.
Step 1
Step 2
Review
Step 4
Study 3

Packaging direction

Look at the relationship between the concept and its coordinated packaging.

#PackagingStudy
#Presentation
A blank concept sheet placed in a presentation folder.
Step 1
Step 2
Review
Step 4
Study 4

Buyer conversation

Bring your questions about the design and its presentation to the inquiry form.

#ColorStudy
#GetInTouch
Step 1
Shape exploration
Step 2
Color direction
Review
Packaging direction
Step 4
Buyer conversation
Continue exploring

Explore the concepts. Start a conversation.

Abstract concept boards arranged for a presentation.
Concept notes
Blank package-layout studies arranged with color samples.
Designs worth discussing
KFC’s here

Contact KFC about a concept
Continue exploring

Product concept studio

A portfolio and blank sample cards prepared for discussion.
The KFC trio

Collection

Our company

KFC

Trading company

Radar Lab is a product concept studio exploring food-shaped squishy toy designs in soft colors with coordinated packaging. This private demonstration presents a peach-shaped product concept and its visual variations. No manufacturing certifications, safety claims, material specifications, or production capacity have been verified. Contact details are for this private test only.

Radar Lab

preview@example.com

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