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About KFC

About KFC and Radar Lab

Radar Lab is a product concept studio exploring food-shaped squishy toy designs in soft colors with coordinated packaging. KFC presents this work as a starting point for conversations with buyers, distributors and retailers about the designs and their presentation.

Our focus

Food-shaped ideas,thoughtfully presented.

Radar Lab explores food-shaped squishy toy concepts in soft colors, together with coordinated packaging.

Explore concepts
Contact KFC
Concept studio

Food-shaped ideas

A design focus

Soft colors

Visual direction

Packaging ideas

Discuss details

Buyer questions

Welcome

Next step

Start a conversation
Thank you
A closer look

Explore the thinking behind the concept

Move through the visual studies, then contact us about the details you would like to discuss.

Study 1
Study 2
Study 3
Study 4
Study 1

Shape exploration

Start with the silhouette and the food-inspired visual idea.

#ShapeStudy
#ConceptReview
Study 1
Study 2
Study 3
Study 4
Study 2

Color direction

Consider how the soft-color direction supports the overall presentation.

#ColorStudy
#VisualDirection
Study 1
Study 2
Study 3
Study 4
Study 3

Packaging direction

Look at the relationship between the concept and its coordinated packaging.

#PackagingStudy
#Presentation
Study 1
Study 2
Study 3
Study 4
Study 4

Buyer conversation

Bring your questions about the design and its presentation to the inquiry form.

#ColorStudy
#GetInTouch
Study 1
Shape exploration
Study 2
Color direction
Study 3
Packaging direction
Study 4
Buyer conversation
Continue exploring

Explore the concepts. Start a conversation.

Concept notes
Designs worth discussing
KFC is here

Contact KFC about a concept
Continue exploring

Product concept studio

The KFC concept view